Has been published Wednesday, October 9, 2013 Next »

Importance of packaging solutions

Packaging does not only safeguard from wear and tear during transportation, but also stand at the heart of an efficient logistics system. Packaging is what makes handling, warehousing/storing, information management, transit as well as inventory management function effectively and smoothly.

Promotional packaging has gained a lot of manufacturers and consumers alike. Various promotional campaigns are printed inside or outside on the packaging, clearly distinguished by using attractive color, fonts, or graphics. It helps manufacturers reach across the target audience effectively, and consumers benefit through such offers, contests, sales, or discounts. Packaging of a product can be made more effective also through various tie-ins, which help the product reach more audience and generate brand awareness. Packaging is the answer to a question about a product's value to a customer.


Packaging will have to be interesting, unique, and beneficial to the customer. Packaging has also changed over the years, where manufacturers used limited colors and graphics.Today, packaging is used in different ways to promote different product lines. For example, bulk bags are one of main type of packaging for bulk powder products.

Categories: sustainable packaging,  Author: Lewis